The rain wasn’t the only reason there were clouds in Memphis yesterday. NORML Memphis’ annual 4/20 at Overton Park was a success. Even though there was a heavy police presence in and around the park, all those attending slept in their own beds last night.
Not only did local marijuana patients, consumers and advocates gather at Overton Park to show their support for ending cannabis prohibition we also participate in NORML’s Day of Action.
While normally 4/20 events are effective at generating earned media and raising public awareness, they rarely influence or appeal to those elected officials who continue to oppose common sense marijuana reforms. In an effort to increase the political effectiveness this year NORML Memphis participated in NORML’s Take Action Campaign; a grassroots effort that combined a robust presence on social media and a call-to-action targeting federal lawmakers. Through this effort, we hope to raise awareness and support for the growing number of marijuana reform bills pending before House and Senate lawmakers.
Not only did we encourage registered voters to call their representatives we provided voter registration forms to those who aren’t registered.
…and of course, the munchies were satisfied by local food trucks!
Thank you to all those who came out and celebrated with us. We hope to see you again next year.
Don’t forget our Jokes and Jams Fundraiser tomorrow night.